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At Modern Dress Shop (“we”, “us”, or “our”), we believe your privacy should be as effortlessly protected as our secure payment systems. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website moderndressshop.com (the “Site”).

1. Information We Collect

We collect information that helps us deliver our signature elegant shopping experience:

  • Personal Information: When you make purchases, we collect your name, email address, shipping address, payment information (processed securely through our PCI-compliant systems), and contact details.
  • Style Preferences: We may collect data about the dresses you view (such as birthday dresses, little black dresses, or long sleeve dresses) to personalise your shopping experience.
  • Technical Data: Including IP address, browser type, and device information to optimise our Site for your preferred shopping method.
  • Communication Records: When you contact our style team at [email protected].

2. How We Use Your Information

Your data helps us create the seamless experience Modern Dress Shop is known for:

  • Process your orders for our fashion-forward pieces with 256-bit SSL encryption
  • Provide customer support for our global clientele (excluding Asia and certain remote regions)
  • Improve our collection of mini dresses, tops, and bodysuits based on shopping trends
  • Send style updates (only with your consent) about new arrivals matching your preferences
  • Prevent fraud and enhance security across our Birmingham-based boutique operations

3. Data Sharing & Disclosure

We value your privacy as much as you value our premium fabrics:

  • Service Providers: We share necessary information with payment processors (Visa, MasterCard, PayPal) and delivery partners to complete your orders.
  • Legal Requirements: We may disclose information when required by law or to protect our rights.
  • Business Transfers: In the event of a merger or acquisition, customer information may be transferred.

We never sell your personal information to third parties.

4. Data Storage & Security

Your information is protected with the same care we give to our limited-edition pieces:

  • All data is stored on secure servers with industry-standard protections
  • Payment details are processed through PCI-DSS compliant systems – we never store full card numbers
  • Regular security audits ensure your information remains protected
  • Data is retained only as long as necessary to serve you or meet legal requirements

5. Your Rights

You have control over your information, just as you have control over your personal style:

  • Access: Request a copy of your personal data we hold
  • Correction: Update inaccurate or incomplete information
  • Deletion: Request removal of your personal data (subject to legal requirements)
  • Opt-Out: Unsubscribe from marketing communications at any time
  • Restriction: Limit how we use your data in certain circumstances

To exercise these rights, please contact our style team at [email protected].

6. Cookies & Tracking Technologies

Our Site uses cookies to create a smooth shopping experience:

  • Essential Cookies: Necessary for secure checkout and account functions
  • Performance Cookies: Help us improve our Site’s functionality
  • Marketing Cookies: Allow us to show relevant style suggestions (only with consent)

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect certain features of our Site.

7. International Data Transfers

As we serve customers worldwide (excluding Asia and certain remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

Our Site is not intended for children under 16. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this policy to reflect changes in our practices. The updated version will be posted on our Site with a revised “Last Updated” date.

10. Contact Us

For any privacy-related inquiries, please contact our Birmingham-based team:

Modern Dress Shop
46 The Arcadian, Birmingham, GB B3D 3YH
Email: [email protected]

Thank you for trusting Modern Dress Shop with your style journey and personal information.